Don't miss

State of Independent SaaS Report Livestream

"Join us for the Inaugural State of Independent SaaS! For nearly a decade MicroConf has helped startup founders grow faster through access to education from world-class experts, and the world’s most popular community of ambitious, non-venture track startup founders."

Gumroad Open Board Meeting #2 - January 2020

"Our second open board meeting!"

Start a profitable side project in 2020

"It's 2020, and the future is indie. Whether it's $500/month on the side or $10,000/month to quit your job, it's easier than ever to draw an income from your own projects.

An Update on Our Work to Serve All Stakeholders - reading time 7 minutes

"In 2018 we publicly declared something we had felt for a long time—that we aspire for Airbnb to be among the first of the true 21st-century companies, one that benefits all our stakeholders over the long term."

If you enjoy reading through strategic decisions made by startups that made it, then you might want to also check "Welcome to the TransferWise Q4 2019 Mission Update" by TransferWise.


Ruben Gamez on Twitter - on segmenting

In SaaS being able to segment upgrades (not just sign ups), churn, etc. by marketing channel is so useful, and not hard. Reviewing my last 30 days I see channels - on freemium - converting to paid from 0.01% low end to 10% high. Makes it easy to figure out where to double down. - Tweet 1

Ruben points out how it's useful to collect data on upgrades, churn and more by marketing channel. How to do it:

To segment this way in SaaS you can use event tracking tools like Amplitude, etc. and record first touch. Or even Baremetrics lets you segment by importing marketing campaign info. Old school way: set a cookie with referrer info and add that to your DB for each signup. - Tweet 2

Jeff Chang on Twitter - on starting out with ads

If you are a SaaS startup and want to start with ads, I would recommend first doing:  1. Google search for your company and competitor names 2. Facebook retargetting for site visitors  Everything else will take a lot more effort to have a reasonable payback period

Sven van der Zee @ 🇳🇱 on Twitter - on

I do not often share revenue details on Twitter, but last year was awesome!💸$50,000 in revenue from ads and in-app purchases 🔥$10,000 total costs including traveling, office, hosting etc. 🎉$40,000 the profits!! Also I'm building something new👀

That's from the sticker studio app to which you can learn more about here [see the image in the tweet].

Paul Murphy on Twitter - on his startup equity calculator

Startups always ask me how to think about granting equity. There's a *lot* of great reading out there. I distilled it down to a functional calculator that I could use for everyday hiring at Dots. I've now updated it so others can use (own risk)...

Here's the direct link to the equity calculator.

Jack Underwood on Twitter - on promoting a Twitter thread

ROI of £1000 spent on promoting a twitter thread: 📈 1000 followers (1000 -> 2000) ⬆️ 500 followers for @CircuitApp (50 -> 550) 💸 5 investment offers from angels 💰 8 outreaches from VC’s ✉️ 400 new subscriptions to our monthly emails 📑 3 media outreaches - More info, thread:👇 - Tweet 1
For the £1000 we spent, we got: • 600,000 impressions • 50,000 engagements - At a cost of £0.02 per engagement - Tweet 2

If you follow the thread you'll learn more about this particular strategy and its details. The relevant point is that they chose a tweet that already was showing promise with early engagement.

Joel Gascoigne on Twitter - on the word budget

I like this a lot: Eliminate the word “budget” and reoriente it around your specific goal (e.g. “profit plan”, or “break-even plan”, or “maximum monthly investment of $500k plan.”) From "Changing How You Think About Budgets" by @bfeld


The big Stripe dispute: a cautionary tale - listening time 18 minutes

On being careful about payments "that don't make sense".

What’s your sustainable competitive advantage? - listening time 70 minutes

"Justin is interviewed by Nathan Baschez to talk about business strategy:"

"Every  strategy is really just a theory: “We bet if we do x, then y will  happen. In business, the 'y' that people are usually aiming for is some  sort of sustainable competitive advantage." – Nathan Baschez

Check the shownotes.